New entry in the VR porn industry

For all that we know, virtual reality and pornography together makes one of the most exciting combinations which has been wooing the consumers for very long. Producers of adult content have been trying to capitalize on the new medium ever since Facebook-owned Oculus kicked off the new virtual reality boom in 2013. Not just that, but most major VR headset manufacturers have tolerated adult content on their devices, though they closed off their content and app stores later, giving in to porn studios.
To take this booming industry to another height, U.K.-based VR startup Hologram has started on a new journey to beat tech giants like Google and HTC by releasing a standalone VR headset that works without a computer or a phone. But then counting the cons, Hologram is arguably playing in a separate league: Its VRotica headset only plays porn, and nothing else.
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Hologram started with the online sale of VRotica headset for a price of $220, promising consumers access to triple-X-rated 3D VR content from Badoink, a studio that already operates a network of VR porn sites and has produced some 300 plus such videos to date. The headset comes with six preloaded videos and gives consumers the ability to buy additional content on a per-title basis. Talking of the future goals, Hologram aims to also sell content from other studios and user-generated uploads to VRotica users. The plan is to have more than 1000 videos available before the end of the year. And eventually, the company wants to include live streaming as well as simple adult-themed games.
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As the makers say, the focus is on providing adult VR content at relatively low price which in turn means that VRotica is essentially selling stripped-down hardware that’s missing many of the features now common on other VR headsets. There is no external controller or touchpad to interact with the content. Instead, VRotica can be a controller via a series of simple buttons on both sides of the headset. And with its focus on VR video, the headset doesn’t offer any type of positional tracking. VRotica’s display comes with a resolution of 1920 x 1080 pixel, and a field-of-view of 83 degrees. As a comparison, the latest Gear VR, when combined with a Samsung Galaxy S8, features a field-of-view of 101 degrees and a display resolution of 2960 x 1440 pixels. Then again, the content playable on the VRotica device also doesn’t require a whole lot of bells and whistles.
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Most of that action in such videos predictably happens more or less in the center of one’s field-of-view and can be viewed without ever really moving one’s head. That also explains why most adult VR videos at this point are recorded as 180-degree videos.
Ironically, YouTube just realized that the same is true for many non-adult VR videos, which is why the Google-owned video platform introduced 180VR as a 180-degree video format. Though only time will tell if that’s really a big market, while Hologram is betting that focus on just one slice of content is the right path forward for other content genres as well.
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