Sneak peak into the VR world of 2018

The concept of VR has been here for decades but it was in mid-2014 that the modern consumer VR era was kickstarted with the launch of Google Cardboard. The onslaught really began in November 2015 with the release of Samsung Gear VR. A year later, substantial growth was recorded in the industry with the launch of high-end Oculus Rift and HTC Vive. In every case, … Continue reading Sneak peak into the VR world of 2018

IKEA’s newest retail concept: VR experience

IKEA, the world’s largest furniture retailer, is constantly trying new things—from rethinking co-living to launching pop-up restaurants. IKEA has already done some early work to embrace augmented reality in its brick-and-mortar stores with the launch of an AR app that lets users pick and place virtual furniture in their own space. Through a recent design collaboration with Wavemaker, the company is taking the next step … Continue reading IKEA’s newest retail concept: VR experience

School of Innovation is here to take India’s VR game to next level

India’s first digital incubator for college entrepreneurs, SV.CO has now partnered with Facebook to offer a broader exposure to students.The programme termed as School of Innovation will help engineering students in India make the most of the rapidly emerging tech ecosystem. The VR Program in School of Innovation, the first area of focus as part of the program, will provide a platform for the best … Continue reading School of Innovation is here to take India’s VR game to next level

China all set to make it big with VR Sci-Fi theme park!

Giant robots and futuristic cyberpunk castles now rise out of lush mountain slopes on the outskirts of Guiyang, the capital of one of China’s poorest provinces. Well, it might turn out to be profitable for Guiyang but for the rest of the world, it is definitely exciting for it is China’s first virtual reality theme park. The new VR park, named ‘Oriental Science Fiction Valley‘, … Continue reading China all set to make it big with VR Sci-Fi theme park!

Be the Stormtroopers and travel galaxies in VR!

VR has now crossed galaxies as Star Wars becomes the latest franchise to get the virtual reality treatment with its new computer-generated experience called Secrets of the Empire launching just in time for new movie The Last Jedi. Opening up at The Atrium in Westfield London shopping centre, Secrets of the Empire is dubbed as a “hyper-reality experience” by Lucasfilm, ILMxLAB and The VOID. The … Continue reading Be the Stormtroopers and travel galaxies in VR!

Future of banking is here, with VR

When you say “virtual reality,” most people think of immersive, interactive 3D video games — not banking. Banking, as a term is not fun. It’s complicated and boring, built on numbers and math — topics that would typically turn off you and me. But as we keep saying that virtual reality is going places, does it also have the potential to bring some excitement, energy … Continue reading Future of banking is here, with VR

Logitech brings keyboard into VR

Putting us inside a virtual reality world is a good start, but many companies who have invested in VR ignored the fact that we need to interact with the surroundings too. As we all know that usage of traditional physical controllers in virtual reality environment is quite complicated and usage of keyboards, especially in the same environment, is barely possible at all even for experienced … Continue reading Logitech brings keyboard into VR

Universal Music allies with Within

VR storytelling company Within has been going places ever since its inception as Vrse. Started by Chris Milk, the filmmaker whose previous projects included the famous ‘Wilderness Downtown’ interactive video for Arcade Fire, Within has been lately experimenting with different musical collaborators. They have already worked with The Chemical Brothers to create an immersive, web VR-based visual interpretation of the duo’s tune, “Under Neon Lights.” … Continue reading Universal Music allies with Within

Project Thistlegorm: On the sunken ship, from your home

Our memories of World War II have been revived a lot of times in the recent past with movies like Dunkirk and video games like Call of Duty; and to add more to our visual memory, we now have a virtual experience from the same period. Scientists have developed a new online 360-degree virtual experience, allowing users to explore one of the world’s most famous … Continue reading Project Thistlegorm: On the sunken ship, from your home

VR now a part of ‘Empathy Training’

Virtual reality (VR) training company STRIVR has already made its mark with the immersive teaching systems which are being used by the NFL, NCAA, NBA and NHL for their athletes. But it’s not just the sports that interests STRIVR, as it is also using its expertise to help major companies like Wal-Mart, United Rentals and now Fidelity to train employees on customer service, management, and … Continue reading VR now a part of ‘Empathy Training’